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COMBINING THE BEST RESOURCES ON AN IMPACTING PRODUCT PAGE

Online shopping still faces some challenges when it comes to providing a positive and nice experience for the shoppers. Today, researching online about a product before buying has become a common behavior. Therefore, remember: the online pages of your products should reflect the digital strategy of your brand, prioritizing your customers and how your products can solve their problems. Through our enhanced content your product page becomes your online representative, conveying your brand voice, generating interest and engagement. This format created 8 years ago by ISEE has the mission to present relevant arguments in this first step of the buying process, enhance the customer’s experience and increase sales conversion.

WHAT IS ENHANCED CONTENT?

With the increasing amount of products available online, e-retailers no longer offer to brands the possibility to differentiate themselves through creative content. It is for this reason that we developed the Enhanced Content, an HTML page format designed to highlight the products key attributes and benefits, combining all the creative features available to promote a positive purchase experience.

80 % OF THE CONSUMERS RESEARCH ONLINE BEFORE PURCHASE
2 THE MOST influent OF ONLINE PURCHASE IS THE INFORMATION
25 % OF PRODUCT RETURNS IS DUE TO SPECIFICATION ERROR
91 % CONSIDER A DETAILED CONTENT ESSENTIAL

FORMATS

Our Enhanced Content formats have been developed in order to meet all kinds of segment, category or product type, and it is possible to build a strategy that permeates your entire portfolio, matching the volume with the level of complexity required for each content.

RETAILERS

Over the last years, ISEE has been developing a close relationship with the largest retailers in Brazil, implementing the Enhanced Contents in more than 200 different retailers. Currently, this format has gained market assuring more speed in the publication of produced contents.

ISEE CONTENT: WHY DOES IT WORK?

UNDERSTAND THE PREMISES OF A CONTENT WITH EXCELLENCE
100% RESPONSIVE

Basic digital rule applied in all our contents, ensuring adaptation for all e-commerce platforms.

TAILOR MADE

Each brand has its identity and deserves its emphasis. We create each product content based on its particularities, taking into account the sales goals.

PERFORMANCE

You can follow the content performance, level of interaction and engagement on each product page.

SCALABILITY

We create each content based on an individual’s challenge, but with its own method that allows scalability

TRAFFIC

SEO Techniques increase relevance in Search Engines

TRUST

Information generates security and positively influences the consumer's decision.

TIME SPENT

Content increases the time spent on product pages

LESS RETURN

Content clarifies consumers doubts and can reduce reverse logistics by up to 40%

CLAIMS

Safe consumers reduce the rate of service (Customer Service)

WIN-WIN

With these benefits, the profits in conversion are mutual for brands and retailers

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maquina de escrever com folha de papael saindo escrito content is king em uma fonte antiga

Descubra como a experiência do conteúdo pode conectar seus clientes

A experiência do conteúdo acontece quando o consumidor entra em contato com o conteúdo do seu e-commerce. Assim, o comportamento dele vai ser de acordo com o as informações que o site da empresa oferece para ele.

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